The Threat of Media Reform as Effective Media Control

Your party will win the next election and you want to make sure the media keeps providing you with reliably un-critical if not favorable coverage– here is your media strategy: you promise to change the regulatory status quo of the media before the election, and you renege on the proposed reform following your victory. The media behaves with deference for fear of reform, and treats you favorably once entreaties by media lobbyists to “delay” reform are met. On December 20th 2010 President Lula asked the party’s National...

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